What can you do with a website? As broad a question as that is, it is actually fairly specific. You put information about the services or products you have to offer, some details about you and the people who work with you and a contact page. That’s a fairly basic looking website but it can be effective.
Your business isn’t going to change the products or services very often. For example, XYZ Widgets isn’t going to up and sell shoes next week, so there isn’t a need to update the information about your products. You may hire or fire staff members so you may change your employee/team/staff page, but again, that most likely won’t happen on a regular basis either.
Where can people interact with your business and other customers of your business? Social media.
As great as your website may be, it isn’t interactive. In today’s world, we like to be connected, often too connected that we forget about things and people right in front of our faces. We like to LOL to a comment someone from the other side world said about our favourite band or style of shoe and feel connected to that person. You can’t really do that with a website.
Don’t get me wrong. I am not slagging off websites. They are the corner stone of the online presence of any business. But, they’re not interactive.
Businesses around the world are starting to realise this and are promoting their social media links in their advertising. Here’s a couple of examples.
Notice the end of this commercial from Toyota which aired during the 2013 SuperBowl? Did you see the Toyota website? Nope. You saw #WishGranted – a Twitter hashtag. Here’s another…
See a website anywhere in the Oreo commercial from SuperBown 2013? The voice over even tells you to “Choose your side on Instagram @OREO”.
If you want to communicate with the people you would like to buy your products or services, social media is your method of choice. It is almost as instant as having a conversation with someone, or lots of people in this case.
Have you considered putting your social media links in your advertising? Why or why not? Let us know your thoughts.